Well that’s interesting - Radiohead’s new camera-free video
Time to be completely unoriginal here at the Perch. I’m sure you saw this tidbit of news if you read any of the big blogs, but since Radiohead are one of my favorite bands, I figured what the heck, I’ll share. Today marks the world premier of Radiohead’s new video for “House of Cards” and, keeping to their word of having zero conventional music videos for any of the In Rainbows songs, they’ve made the new video without cameras. Without cameras! Ah! Alright, it’s not as cool as I thought it’d be, but the fact that they are releasing the technology free to anyone who wants to mess with it on their own is pretty cool in my book. Check out the video at the google link below, and read an excerpt from the google page explaining the video more. By the way, they world premiered the video by teaming up with Google to do it. Anyone catch that? Nothing says we’re the biggest band in the world like saying screw cameras for our video, we don’t need them, then calling up google, one of the world’s biggest companies, and saying, hey, let’s team up for our world premier, and they agree no questions asked. When my music gets that big, I’m going to call up Pixar and be like, hey Pixar, make an awesome CGI music video for me. Then I’ll premiere the video by projecting it on the moon and then follow it with me playing a live show on top of the Eiffle Tower. Take that Radiohead.
…link after the jump
Excerpt about the video:
““House Of Cards”, directed by James Frost of Zoo Films, was created utilizing two technologies: Geometric Informatics and Velodyne Lidar. The Geometric Informatics scanning system employs structured light to capture detailed 3D images at close proximity, and was used to render the performances of Radiohead’s Thom Yorke, the female lead and several partygoers. The Velodyne Lidar system uses multiple lasers to capture large environments in 3D, in this case 64 lasers rotating and shooting in a 360 degree radius 900 times per minute, capturing all of the exterior scenes and wide party shots. Geometric processed their own data while 510 Systems processed the Velodyne Lidar data. The data was then manipulated by Union Editorial and the Syndicate to create the final result.”
Ooh fancy…
